Selected work
A selection of recent builds. Every one custom-designed.
AI strategy & advisory
Headline features
Custom AI agent + interactive readiness assessment
A Signature-tier build for Aotearoa's grounded AI advisory firm. Custom Astro front-end with two distinctive features no other NZ advisory site has — a chat agent trained on the business, and an interactive readiness assessment that does real qualification before a sales call.
Risk & advisory
Speed
Brief to launch in days, not weeks
Dendrite knew what they wanted but couldn't articulate it. We worked through their raw text and imagery, then designed a single-purpose site that says what they couldn't.
Telecommunications, steelworks & engineering
Brief
Hands-on expertise made obvious online
A specialist team building, maintaining, and upgrading the structures that keep New Zealand's networks connected. We built a clear, structured site to match the technical capability and safety-first reputation.
Holistic healing & energetic wellness
Calm, considered, connected
A Christchurch healer's online home for Reiki, regression hypnotherapy, and a botanical product range. A simple, beautiful site that reflects the warmth and ritual at the heart of the practice — plus matching label design for the Spirit Mists range.
Market & social research
Relationship
10+ year ongoing relationship
Market & social research specialists. Two websites built over a decade as the business has grown — most recently a clean, data-led design with an extensive project library and content-led strategy.
Drainage & stormwater
Result
74 enquiries within the first 90 days
Drainage and stormwater specialists. A modern online presence that reflects their expertise and reliability — strategy, design, development, content writing, and an on-site photo shoot, all coordinated end to end.
Community, connection & spiritual growth
112% website traffic growth year on year
A welcoming Christchurch spiritual centre with a calm, connected online presence to match. We built the website and continue to look after social media, event marketing, content, and ongoing site updates.
Concrete services — Christchurch
How it ran
Hands-off build · one call · zero revisions
A no-nonsense Christchurch concreting crew who didn't have time for a website project. I ran the whole thing — strategy, design, development, photography, copy — and shipped it without a single change request.
Craft beer — Christchurch
Unique feature
Shop by Hop
A Christchurch craft brewery wanting to sell beers online without losing the personality. We built the ecommerce strategy and a relaxed, independent, proudly local store — including a custom "Shop by Hop" filter that lets buyers browse by hop variety.
Feasibility, planning & space design
10+ year ongoing partnership
A partnership that's evolved over more than a decade — two full website builds for one of New Zealand's leading recreation, sport & leisure consultancies, plus ongoing document and graphic design support.
Timber processing & innovation
The client
South Island's largest sawmill
A modern website for one of New Zealand's most significant timber businesses. Strategy, design, development, plus a coordinated photo, video, and drone shoot to capture operations authentically.
Lifestyle brand & ecommerce
Scope
End-to-end brand + ecommerce launch
Built a brand from scratch — strategy, logo, product photography, ecommerce, social, packaging — for a side project that grew up into a full-fledged Kiwi lifestyle label.
Research, policy & economic insights
Complex information architecture, clear navigation
A vast academic research library — agricultural economics, sustainability, policy analysis — made discoverable, searchable, and accessible to both researchers and the public.
Civil & commercial paving
Shop-front window site
Market leaders in civil and commercial paving across NZ. A no-fuss site for credibility and presence on tender pitches — plus ongoing proposal design and IT support work alongside.
Personal project · Endurance storytelling
10 / 10 Great Walks · 582 km on foot
A single-page storytelling site for a personal running challenge — every Great Walk of New Zealand, ten trails, ten single-day runs, completed in 2025. Custom-coded, dark-mode-by-default, image-led.
Personal project · Decade-long challenge
10 wonders · 10 years
A storytelling site for a 10-year personal running challenge — running to one Wonder of the World per year. Same Spark-tier approach as The Great Year, dialled in for a decade-spanning narrative instead of a single year.