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Dendrite Risk

Dendrite knew what they wanted but couldn't articulate it. We worked through their raw text and imagery, then designed a single-purpose site that says what they couldn't.

Speed

Brief to launch in days, not weeks

Tier

Spark

Build time

1 week

Live site

Visit →
www.dendrite.co.nz
Dendrite Risk website (full page)

Risk & advisory

Dendrite Risk is a specialist advisory practice helping organisations identify, manage, and respond to risk. Like a lot of expert teams, the founders knew what they wanted to say but found it tough to articulate the brand themselves — and they had no time to sit through a long agency process.

The brief

A sharp, single-purpose site that signalled credibility, made it easy to understand what Dendrite does, and got prospects to a contact action. No CMS, no content rabbit holes — just a website that does the job.

How it ran

Matt sent over the raw text he had drafted plus a small bundle of photography. From there I took it to design, edited and tightened the copy, and built the site as a Spark-tier single-page scrolling layout — a couple of days from raw materials to live URL. No formal revision rounds; we iterated in real time.

Outcome

Dendrite went live with a site that made their offering clear, looked the part, and required almost zero of their time to produce. The whole engagement, from first conversation to launch, fit inside a week.

Services

Strategy · Design · Development · Copy editing

“Working with Pixelsmith was like staring into a void and having the void give you a warm hug back! We knew what we were after, however couldn’t articulate it, and in no way could we design it. Kat took time to learning about who we are, then just said ‘send me some images and text’. I think she then disappears into a magic lab, and two days later presented our website.” — Matt Bennett, Director