Speed
Does it load fast, especially on a phone?
Free Website WOF
Is your website quietly losing you customers?
Get a free Website WOF — an honest, plain-English once-over of your site. What's working, what'll bite you later, and what's costing you enquiries right now. No jargon, no cost, no hard sell.
Takes 20 seconds · Checked by a real person · Report back within a few days
Most small-business websites are quietly leaking customers, and the owner has no idea — a broken booking link, a slow page on mobile, invisible on Google. The good news: it's all fixable, once you know what's actually going on.
What's a Website WOF?
Same idea as your car's Warrant of Fitness.
An honest check-over that tells you what passed, what's worth keeping an eye on, and what needs sorting. For your website.
You get back a short, branded report that tells you, in plain terms, what's working, what'll bite you later, and what's quietly costing you customers now — plus a picture of what a better version could do for you. If we see an opportunity to improve your site, we'll include those recommendations. If not, we'll gladly tell you your site's doing great. No jargon, no obligation.
What it covers
The things that actually cost you customers.
Mobile
Does it actually work where most of your customers see it?
Getting found
Can people find you on Google — and now in AI answers like ChatGPT?
Turning visitors into enquiries
Does the site actually get people to call, book, or email?
First impression
Does it look like the business you've become, or the one you were five years ago?
The boring-but-important bits
Security, ownership, and privacy — so there are no nasty surprises.
Our own assessment tool · Every report checked by a human
Why free? Honest answer — it's how we meet people.
Most "free website audits" are a generic automated score dump. We've built something better — Pixelsmith's own website assessment tool and process, tuned to what actually wins NZ small businesses customers. And every WOF is checked and written up by a real person — Kat, Pixelsmith's founder, a Christchurch web designer with 20+ years building sites for NZ small businesses. We think about what brings you customers, not just what looks pretty.
We won't pretend it's charity: the WOF is the best introduction we've got. Some owners will want the fixes done, and a few of those will hire us — that's the whole business model, and it only works if the report is dead straight. If your site's doing great, we'll gladly say so. Either way: no hard sell, no obligation, no SEO promises we can't keep, no spam.
20+ years 100+ NZ sites built Google AI Professional
How it works
Three steps. One's yours, two are mine.
1
Pop in your website address.
Takes 20 seconds.
2
We take a proper look.
Your site goes through our own assessment tool, then Kat checks everything personally — back to you in a few days.
3
You get an honest read.
Plain English, what to fix, what a better site could do. No hard sell.
The catch? There isn't one.
Fair questions.
Is the Website WOF really free?
Yes. It's completely free, with no catch and no obligation. Honestly, it's the best marketing we've got.
What's in it for Pixelsmith?
Honest answer? It beats cold-calling you. If the WOF turns into work down the track, great. If not, you've still got an honest read on how your website is doing. Either way is fine.
How long does a Website WOF take?
A few working days. Your site goes through our assessment process, then a real person checks the report properly — so it's not instant, but it's worth the short wait.
Do I have to buy anything?
No. There's no obligation. If we see an opportunity to improve your site, the report will include those recommendations — and if not, we'll gladly tell you your site's doing great.
Will you spam me?
No. You get your report, and maybe a follow-up to see how you got on — that's it. No mailing lists, no drip campaigns.
Who actually looks at my website?
Your site goes through Pixelsmith's custom-built assessment tool and process, then Kat — a Christchurch web designer with 20+ years building sites for NZ small businesses — personally checks every report before it goes out. You never get raw robot output.
Free · No obligation · Every report checked by Kat
Curious what your site's really doing?
Let's have an honest look.