TotesTotes
Built a brand from scratch — strategy, logo, product photography, ecommerce, social, packaging — for a side project that grew up into a full-fledged Kiwi lifestyle label.
Scope
End-to-end brand + ecommerce launch
Playful design, practical purpose
TotesTotes began as a creative side project that quickly turned into a full-fledged brand — celebrating everyday style with a sense of humour and a splash of colour.
Brand from the ground up
I developed the brand from the ground up, including strategy, logo design, photography direction, content writing, and ecommerce setup.
A site built around the collections
The website was designed and built to showcase limited-edition tote collections, each with its own story and aesthetic, supported by a cohesive social media presence and ongoing content marketing.
Outcome
From business planning to packaging, every detail was crafted to create a brand that feels fun, thoughtful, and proudly Kiwi.
Services
Brand Strategy · Logo Design · Photography Direction · Website Design & Development · Ecommerce · Social Media & Content