Thief Brewing
A Christchurch craft brewery wanting to sell beers online without losing the personality. We built the ecommerce strategy and a relaxed, independent, proudly local store — including a custom "Shop by Hop" filter that lets buyers browse by hop variety.
Unique feature
Shop by Hop
Craft beer, Christchurch
Thief Brewing already had a simple website but wanted to take things further — adding ecommerce functionality to sell their beers directly online.
Ecommerce strategy first
I worked with the team to develop their ecommerce strategy, including product pricing, stock management, and site structure, ensuring the system worked seamlessly with their small-scale brewery operations.
Design, build & brand
From there, I handled the design, build, content, and graphics, creating a site that feels true to their brand — relaxed, independent, and proudly local.
The unique feature: Shop by Hop
Craft beer drinkers don’t just shop by style — they shop by hop. We built a custom “Shop by Hop” filter into the store, letting customers browse the range by hop variety. It’s the kind of detail that signals to a craft audience: these people get it.
Outcome
An easy-to-use online store that helps Thief connect with more customers while keeping their personality front and centre.
Services
Ecommerce Strategy · Design · Development · Content & Graphics · Ongoing Support