Thief Brewing
A Christchurch craft brewery wanting to sell beers online without losing the personality. We built the ecommerce strategy and a relaxed, independent, proudly local store — including a custom "Shop by Hop" filter that lets buyers browse by hop variety.
Unique feature
Shop by Hop
Craft beer, Christchurch
Thief Brewing already had a simple website but wanted to take things further — adding ecommerce functionality to sell their beers directly online.
Ecommerce strategy first
We worked with the team to develop their ecommerce strategy, including product pricing, stock management, and site structure, ensuring the system worked seamlessly with their small-scale brewery operations.
Design, build & brand
From there, we handled the design, build, content, and graphics, creating a site that feels true to their brand — relaxed, independent, and proudly local.
The unique feature: Shop by Hop
Craft beer drinkers don’t just shop by style — they shop by hop. We built a custom “Shop by Hop” filter into the store, letting customers browse the range by hop variety. It’s the kind of detail that signals to a craft audience: these people get it.
Outcome
An easy-to-use online store that helps Thief connect with more customers while keeping their personality front and centre.
Services
Ecommerce Strategy · Design · Development · Content & Graphics · Ongoing Support